As #6 of our series of the coolest mobile services in Japan, this week
we are taking a look at mobagetown.

With more than 14 million members, mobagetown was the first and still
is the leading mobile service in Japan to provide free games through a
social networking platform with avatar features.

However, mobagetown has evolved far beyond this initial concept:
Although free Flash and Java games on a social networking platform
with avatars still constitute the core of the service, it has
grown into a full-blown mobile portal with a diversified and highly
sophisticated business model. It relies on a combination of revenues
from mobile advertising, avatar-related revenues, in-game content
purchases and affiliate revenues from its portfolio of mobile commerce
partner sites.

In 2008, the site made parent company DeNA, Co., Ltd. almost US$20
per user - at above 40% operating profit, certainly a figure
that should makes most social networking services worldwide green with
envy.

Check out the video below!

Want to learn more about mobagetown? We have just published an in-depth
report that will tell you all there is to know.
Check out the details and take a look at the samples (around a quarter
of the whole report!) here:

http://www.infinita.co.jp/en/research/mobagetown_research_report_v20.html

Still not enough? We thought so. So we did the same for both Mobile
GREE and mixi Mobile, Japan’s other two leading mobile social
networking services, too:

http://www.infinita.co.jp/en/research/index.html

Thanks for tuning in!