As #6 of our series of the coolest mobile services in Japan, this week
we are continuing our look at mobagetown.
With more than 14 million members, mobagetown was the first and still
is the leading mobile service in Japan to provide free games through a
social networking platform with avatar features.
Last week we looked at mobagetown’s use of free Flash games, premium games
and SNS functionality. This week we look at how mobagetown expanded their
CPA based model to advertising tie-ins with Coca-Cola, Louis Vuitton, and more.
Check out the video below!
Want to learn more about mobagetown? We have just published an in-depth
report that will tell you all there is to know.
Check out the details and take a look at the samples (around a quarter
of the whole report!) here:
Still not enough? We thought so. So we did the same for both Mobile
GREE and mixi Mobile, Japan’s other two leading mobile social
networking services, too:
As #6 of our series of the coolest mobile services in Japan, this week
we are taking a look at mobagetown.
With more than 14 million members, mobagetown was the first and still
is the leading mobile service in Japan to provide free games through a
social networking platform with avatar features.
However, mobagetown has evolved far beyond this initial concept:
Although free Flash and Java games on a social networking platform
with avatars still constitute the core of the service, it has
grown into a full-blown mobile portal with a diversified and highly
sophisticated business model. It relies on a combination of revenues
from mobile advertising, avatar-related revenues, in-game content
purchases and affiliate revenues from its portfolio of mobile commerce
partner sites.
In 2008, the site made parent company DeNA, Co., Ltd. almost US$20
per user - at above 40% operating profit, certainly a figure
that should makes most social networking services worldwide green with
envy.
Check out the video below!
Want to learn more about mobagetown? We have just published an in-depth
report that will tell you all there is to know.
Check out the details and take a look at the samples (around a quarter
of the whole report!) here:
Still not enough? We thought so. So we did the same for both Mobile
GREE and mixi Mobile, Japan’s other two leading mobile social
networking services, too:
