Today, we take a look at McDonald’s mobile coupon system.

McDonald’s has created a mobile coupon system that is used in an astounding 15% of all transactions in their stores in Japan. The site has 14 million users, and the coupon/payment application they developed has been downloaded 4 million times.

In this video we give a run through of the mobile site, then head out on the streets and film the mobile coupon app in action. Take a look!

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Hi there,

It’s been a while, but we’re back finally!

As #8 in our ongoing series of the coolest Japanese mobile services, this week we take a look at BeeTV, a mobile video on-demand portal jointly operated by NTT DoCoMo and Avex Group, one of the largest players in music and entertainment content in Japan.

Launched in May 2009, the paid-subscription service features both content specifically produced for mobile, as well as formats adapted from TV and DVD, all of which users can access for a flat fee of ¥315 per month (more than 20 programs across 8 channels, updated several times per week). Uniquely, BeeTV features a business model under which profits are shared with the likes of video directors and cast members depending on viewing figures, providing a strong incentive for everyone involved to produce the most attractive content possible.

BeeTV gathered more than half a million users in the first two months, and is about to hit the the million member mark — aiming to reach 3.5 million viewers and generate ¥3.5 billion (approx. US$ 40 million) in yearly pre-tax profit by March 2013.

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