Monthly Archive for September, 2009

Holiday

Hi everyone, it’s a holiday in Japan, so we are taking a little break and will be back with more episodes soon… Thanks again for watching!

–Everyone at Infinita Inc.

Episode 16: Ten Coolest Mobile Services #7

Kaocheki “Face Check”

Kaocheki means “Face Check,” and the Kaocheki service does just that. From your mobile phone you send in a photo, and Kaocheki will tell you what star you resemble, what fashion might suit you best, or even what Pizza Hut pizza you should order.

With over 10 million unique users since April 2007, and a variety of advertising tie-ins, Kaocheki is a fun, simple runaway hit.

Check out the video below!

We have just published a series of in-depth reports on the Japanese
mobile market, including mobagetown, mixi and GREE. Check them out at:
http://www.infinita.co.jp/en/research/index.html

Thanks for tuning in!

Episode 15: Ten Coolest Mobile Services #6, Part 2

mobagetown, part 2

As #6 of our series of the coolest mobile services in Japan, this week
we are continuing our look at mobagetown.

With more than 14 million members, mobagetown was the first and still
is the leading mobile service in Japan to provide free games through a
social networking platform with avatar features.

Last week we looked at mobagetown’s use of free Flash games, premium games
and SNS functionality. This week we look at how mobagetown expanded their
CPA based model to advertising tie-ins with Coca-Cola, Louis Vuitton, and more.

Check out the video below!

Want to learn more about mobagetown? We have just published an in-depth
report that will tell you all there is to know.
Check out the details and take a look at the samples (around a quarter
of the whole report!) here:

http://www.infinita.co.jp/en/research/mobagetown_research_report_v20.html

Still not enough? We thought so. So we did the same for both Mobile
GREE and mixi Mobile, Japan’s other two leading mobile social
networking services, too:

http://www.infinita.co.jp/en/research/index.html

Thanks for tuning in!



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